Section - I
Objectives : To help students to understand the basic concepts of marketing and human resource management.
Unit - 1 Selling and Marketing, Marketing and Marketing Management, Marketing Management and Functions of Management, Importance of Marketing. Concepts of Marketing - Production Concept, Product Concept, Selling Concept, Marketing Concept, Social Marketing Concept. Marketing Mix.
Unit - 2 Market Demand, factors affecting on market demand, methods of forecasting of demand (only theory) Buyer Behavior, Advantages, Factors affecting the consumer buyer behavior. Market segmentation, Bases of Market Segmentation Product, Product line, Product Mix, Product Life Cycle.
Unit - 3 Branding, Types of Branding, Advantages and Limitations of Branding, Essential of good branding, Branding Decision or Branding Strategies. Packaging, Packing & Packaging, Advantages and Functions of Packaging, Essentials of good Packaging. Advertising : objectives, Advantages, Media, Difference between Advertising and publicity.
Section - II
Unit - 4 Meaning of Human Resource Management, Human Resource Management, Human Resource Development and Personnel Management. Personnel Management : Meaning, Importance, Scope and Functions.
Unit - 5 Recruitment : Method of Recruitment, Process of Recruitment and Selection. Training of Personnel, Need for Training, Types of Training, Method of Training. Promotion, Demotion, Discharge.
Unit - 6 Employee Appraisal : Meaning, objectives, Methods Labour Turnover, Reasons, Calculation of Labour Turnover (With Examples), Grievance Redressed of Employees.
Reference Books : 1. Philip Kotler : Marketing / Management, Prentice Hall. 2. Stanton W.J. : Fundamentals of Marketing, McGraw Hill. 3. McCathy J.E. : Basic Marketing - A Managerial Approach, McGraw Hill. 4. Bushkirk Richard : Principles of Marketing, Dryden. 5. C.B. Mamoria : Personnel Management - Himalaya Publications. 6. Monappa & Saiyaddin : Personnel Management, Tata McGraw Hill.
Objectives : The objective of this course is to provide basic knowledge of the provisions of the Companies Act 1956, along with relevant case law.
Unit - 1 Membership and register of members : Membership, shareholder or member, methods of becoming a member, who may become a member, termination of membership, register of members, index of members, closure of the register, foreign register of member.
Unit - 2 Dividend and Interest : Meaning of dividend and interest, statutory provisions regarding dividend, interim dividend, final dividend list, dividend warrant, income tax on dividend, payment of interest on shares out of capital, procedure of declaration and payment of dividend, unclaimed dividend and unpaid dividend, interest and dividend distinguished, procedure of paying interest on debenture.
Unit - 3 Directors : Directors, appointment of directors, number of directors, qualifications and disqualifications of directors, removal of directors, resignation, remuneration of directors, power, duties and liabilities of directors and other restrictions concerning directors, compensation for loss of office, loan to directors, Managing director : Appointment, remuneration compensation for loss of office.
Unit - 4 Alteration of share capital : Provisions of company law clause 94 and 94A regarding methods of alteration of share capital, provisions of reduce of share capital regarding clause 100. Procedure for reduce of share capital, right issue, issue of bonds shares, guidelines for bonus share and right issue, procedure on issue of bonus share.
Unit - 5 (A) Investigation of company : Appointment of inspector by central government, power of inspector, investigation, powers of central government regarding taking steps by inspectors report. (B) Prevention of oppression and mismanagement : Apply to court of relief under circumstances of oppression and mismanagement. Powers of company law board and central government under clause 397 to 409 for prevention of oppression and mismanagement.
Unit - 6 (A) Administration of company law and SEBI : Department of company affairs and company law board, regional directors, the company registrar, power of court and field of work. Organization of SEBI, role of SEBI in capital market, powers of SEBI. (B) Winding up of a company : Winding up of a company, modes of winding up, voluntary winding up, winding up by the court or compulsory winding up, who may petition for compulsory winding up, appointment of liquidator, powers of liquidator, duties of liquidator, remuneration of liquidator.
Reference Books : Same as given in Paper - I
Unit - 1 10% Indian Business Environment : Concept, Components and importance.
Unit - 2 20% Economic Trends (Overview) : Income; Savings and Investment; Industry Trade and balance of payments, Money; Finance price.
Unit - 3 20% Problems of Growth : Unemployment; Poverty; Regional imbalances; Social injustice, inflation; Parallel economy; Industrial sickness.
Unit - 4 20% Role of Government : Monetary and fiscal policy; industrial policy; industrial licensing. Privatization; Devaluation; Export-Import policy; Regulation of foreign investment collaborations in the light of recent changes.
Unit - 5 10% The Current Five Year Plan : Major policies; Resource allocation.
Unit - 6 20% International Trade & Organization : Trends in world trade and the problems of developing. Countries; Foreign trade and economic growth; International economic institutions - GATT, WHO, UNCTAD, World Bank IMF; GSP; GSTP; Counter trade.
Suggested Readings : 1. Sundaram & Black : The International Business Environment; Prentice Hall, New Delhi. 2. Agarwal A.N. : Indian Economy; Vikas Publishing House, Delhi. 3. Khan Farooq A : Business and Society; S. Chand, Delhi. 4. Dutt R. and Sundharam K.P.M : Indian Economy; S. Chand, Delhi. 5. Misra S.K. and Puri V.K. : Indian Economy; Himalaya Publishing House, New Delhi. 6. Hedge lan : Environmental Economics; Macmillan, Hampshire. 7. Dutt Ruddar : Economic Reforms in India - A Critique; S.Chand, New Delhi.
Objective : It enables the students to know the basics of income tax & other indirect taxes and its implications.
[1] Basic Concepts of Income Tax : [1] Definitions : income, agricultural income, assesses, previous year, assessment year, total income, casual income. [2] Tax evasion, avoidance and tax planning (only concept). [3] Residential status of an assesses (individual). [4] Income tax authorities. [5] Return of income, PAN, TDS and advance tax. [6] Exempted incomes. [7] Deductions : 80D, 80DD, 80G, 80L, 80U and Rebate : 88,88B, 88C. [8] Clubbing of income (only theory) [9] Set of and carry forward of losses (only theory).
[2] Income under the head 'Salaries' and its computations.
[3] Income under the hear 'Income from house property' and its computations.
[4] Income under the hear 'Profit and gains of business or profession' and its computations. Simple computation of sole traders and professional persons.
[5] Capital gain and income from other sources.
[6] [A] Gujarat sales tax : [1] Dealer, goods, taxable goods, importer, exporter, sale, re-sale, manufacturing, business and year. [2] Liability to tax and registrations, licenses, recognitions and permits. [B] Excise duty : [1] Nature and scope of excise duty, basic conditions for excise duty. [2] Summary of routine procedures in central excise duty. [3] Importance of CETA. [4] Provision of general SSI exemption and units eligible for it. [C] Custom duty : [1] Nature and scope of custom duty. [2] Procedure for import and export (excluding baggage or postal dispatch) Reference Books : 1. Singhanai V.K. : Students guide to income tax; Taxmann. 2. Bhagavati prasad : Income tax law and practice; Wiley. 3. Mehrotra H.C. : Income tax & account, Sahitya bhavan, Agra. 4. Dinker Pagare : Income tax law and practice; S. Chand. 5. V.S. Datey : Indirect taxes; Taxmann.